Shortly about necessary elements of the victorious card:

• Attention. The card should force to cause attention. Any flourish, abnormality is necessary. Only without excesses!

• Interest. It is interesting to communicate with the interesting and open person. Means it is necessary such to be.
• Desire. Let there will be a phrase which will cause desire to contact the owner of the Card.
• Action. It is necessary to speak to the addressee – that it should make, when and how?

I will not stop on design of a card, actually it has no great value. Here than I am guided:

• It is more than air. The overload of a breadboard model "creative" and colour is inadmissible.
• Emphasis on читабельность     a. Use more than 2 fonts is inadmissible.
• Emphasis on читабельность     b. The Font size should allow to read cut-away without points.
• It is more than channels for communication. The card is necessary not for importance, and for communication and only for this purpose.
• Materials for a card. The card – the account material, and account materials should not be expensive.
  

It is a little about distribution of Cards:

I distribute cut-aways on the left-to the right and I do not regret. Yes, there are sick people, but always it is possible to send them in black list. To distribute Cards it is necessary even for old men and newborns – more often they have relatives who can be representatives of Target audience.

Small cunning – I attach the Card in the form of file Jpg in the signature to e-mail, and also in the signature at forums and in social networks.

And the last if on perusal of this article you decide to make the Card which forces clients to call to you, write to me on info.phil (at) gmail.com – with pleasure I will help council. And if you know how to make even more penetrative Card can be, share your secrets?

That's all. Next time we will talk about my Card and its efficiency!

Your Andrzej Filipowicz.

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